TerraCycle is partnering with Nordstrom to intercept and properly recycle hard-to-recycle items and ensure that they will never be landfilled, littered or incinerated.

Beginning October 1, customers are invited to bring any brand of beauty packaging waste to the beauty department at participating Nordstrom locations and dispose of them in the provided TerraCycle Zero Waste Boxes. When full, the boxes will be returned to TerraCycle for processing and the collected waste will be cleaned, melted and remolded to make new products.

“TerraCycle’s mission has always been to ‘Eliminate the Idea of Waste’ and we’ve proven that solutions do exist for items that may seem difficult to recycle,” said Tom Szaky, founder and CEO of TerraCycle. “Nordstrom not only shares our commitment but has taken it to the next level by spearheading the Nordstrom BeautyCycle recycling program to reduce the impact of beauty packaging waste on the environment and help pave the way for a greener future.”

Participation in the Nordstrom BeautyCycle recycling program is completely free and is open to anyone. Using the interactive map found on the recycling program’s dedicated landing page, consumers can find the closest participating Nordstrom location where they can bring their empty beauty products to be recycled. 
 
Maybelline also recently launched a recycling scheme in collaboration with TerraCycle.